Much like Bond himself, the house of Brioni is synonymous with effortless charm and innate style. Mr Pierce Brosnan was the first Bond to don Brioni in the 1995 film, GoldenEye, and 007 has been suited in this luxurious Italian label ever since.
Brioni suiting has appeared in the Bond films, Tomorrow Never Dies, The World is Not Enough, and Die Another Day. When Mr Daniel Craig took the reigns in the 2006 Bond film, Casino Royale, he announced his new role in a charcoal grey Brioni suit, cementing this iconic Roman label as the measure of classic men’s style and fine tailoring.
The Italian house of Brioni has long been associated with luxury and fine tailoring, suiting Hollywood’s biggest names since the 1950s, including celluloid icons Clarke Gable, John Wayne, and Henry Fonda. When the costume designers for the Bond films sought a tailor that epitomised James Bond’s suave aesthetic, the choice was obvious.
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